The Muppets of Sesame Street Team Up with and Toys and Colors

LoPocket.watch’s star creator partner Toys and Colors is making their way to Sesame Street. For the first time ever, pocket.watch, the largest kids and family creator media company, has announced it is partnering with Sesame Workshop, the nonprofit educational organization, for all new crossover videos featuring the beloved Muppets of Sesame Street and biggest kids creator in the world, Toys and Colors. Starting today, March 20th, brand new episodes will drop on the Sesame Street and Toys and Colors YouTube channels.

In the new content series, Ellie and Maddy from Toys and Colors join Elmo, Grover, and Abby Cadabby to teach children the ABCs, how to play Rock, Paper Scissors, and master Freeze Dance. The three new episodes bring fun music, learning, and of course the magic of Sesame Street.

Boasting a massive 121 million subscriber count and over 125 billion lifetime views across their YouTube channels, Toys and Colors reigns as the #1 kids entertainment and animation channel in the world. The brand has exploded off YouTube, with pocket.watch produced series and specials starring Toys and Colors available on Hulu, the Roku Channel, and Ryan and Friends Plus, and music albums distributed through Universal Music group. The ensemble cast instills values of community, teaches real-world skills while embodying playfulness through color.

“This partnership is a monumental moment for kids and family entertainment – bringing together the legacy of Sesame Street with the dynamic powerhouse that is Toys and Colors.” said Albie Hecht, Chief Content Officer at pocket.watch, “At pocket.watch, we thrive on blending the best of traditional and new media, and this collaboration is the perfect example of how iconic brands can unite to create something fresh, educational, fun and truly meaningful for today’s generation.”

“We love collaborating with brands that align with our values of delivering entertaining and educational content to our fans,” said Jennifer Gioia, VP of Content and Programming at Sesame Workshop. “Bringing together the iconic Muppets of Sesame Street with the kids of Toys and Colors made perfect sense. We are excited to debut the vibrant videos we created with one of the top watched kid’s channels on YouTube, the leading destination for children’s content.” 

Following the initial drop on Sesame Street’s YouTube Channel on March 20, the videos will also be available on the Toys and Colors YouTube Channel starting March 27.