THE POKÉMON COMPANY INTERNATIONAL LAUNCHES THIRD COLLECTION WITH DOLLY NOIRE 

The Pokémon Company International announced today the launch of a third capsule collection from Italian urbanwear brand Dolly Noire, available online and in Dolly Noire’s stores starting 9 April. The collection will be heavily promoted in May with window displays, high-visibility in-store Pokémon branding and a special in-store event at Dolly Noire’s flagship store.

In this next chapter of the dynamic partnership, the limited edition capsule collection will focus on essentials for the spring/summer season. The stylish, Pokémon-adorned products include a Mewtwo beach towel, Charizard swim shorts, Lugia shorts and Gastly zipped gilet and snapback cap — all ideal for holiday or simply looking cool in everyday life.

The latest drop brings iconic Johto region Pokémon — Espeon, Umbreon and Celebi — as well as fan favourites Gengar, Snorlax and Mewtwo to Pokémon Center in the U.K., U.S. and Canada starting 10 April.  

This third collection follows the massive success of the two previous collaborations, which were a huge hit in stores and online for Dolly Noire and proved very successful on the Pokémon Center website. The first Pokémon × Dolly Noire collection, which was inspired by the three first partner Pokémon from the Kanto region, was recognised as a successful partnership with a nomination for Best Fashion Project at the Bologna Licensing Awards.

“We are thrilled to team up again with Dolly Noire following our previous two fabulous collections, which have proved so popular with fans,” said Mathieu Galante, licensing director (EMEA) at The Pokémon Company International. “Once more, our collaboration will celebrate the Pokémon adventure in a uniquely creative way to produce another wonderfully stylish and special range.”