The Raccoons Consumer Products Programme Is Back
The popular 80s and 90s television show and brand, The Raccoons, together with its master licensing agent, The Point.1888, & Canadian sub-agent Playology International, have signed a range of new licensing agreements due to the continued resurgence of the brand.
2022 has been an incredible year for The Raccoons after finishing the restoration and remastering of all 5 seasons as well as the 4 specials that were produced from 1980 to 1991. The newly restored episodes have been picked up by Bell Canada’s premier Canadian based streaming service CRAVE TV, with plans underway for additional platforms and to appoint distributors in a number of other territories.
The driving force behind the resurgence has been creator of the show Kevin Gillis and the timeless nature of the episodes, which are just as important today as they were in the 80s, featuring themes including family, climate and environment, adventure, comedy, and kindness.
The hugely passionate fan base for The Raccoons continues to grow as parents introduce their own children to the show, and it is this renewed popularity that has driven the appeal for new products.
The Point.1888 has recently signed The Hut Group and Truffle Shuffle for two apparel ranges and Intercake for cake toppers. Truffle Shuffle is already in the market and has been met with huge success.
Playology International. has signed Retrokid for a nostalgic apparel, and collectible range, as well as Roo and You for modular furniture and silicone products expected to launch in 2023.
Katie Wilkinson, Brand Manager for The Raccoons and Head of Publishing & Operations at The Point.1888, said, “We are thrilled to welcome The Hut Group, Truffle Shuffle, Intercake, Retrokid and Roo and You, to The Raccoons licensing programme. The show is still as popular as ever with its recent launch on CRAVE TV and it’s exciting to see the continuing growth as parents and original fans of the show introduce their children and friends to it. This highlights the opportunity available to all future licensees and retailers and we can’t wait to broaden the programme even further next year.”
Jacqueline Vong, President of Playology International and Chief Playologist. states “Growing up in Canada, watching the original Raccoons series, it has been a pleasure to bring this series and the refreshed consumer products range to new generations of Canadians and beyond.”
Kevin Gillis, Creator of The Raccoons said, “we are very excited to see the remastered Raccoons Series and Specials build on a whole new generation of fans. The shows have never before been seen like this, and the retro style combined with its new high-definition look is a very compelling character and storytelling experience.”
