The Royal Pavilion at Brighton launches into licensing
Ladies and Gentlemen, esteemed guests of The Royal Pavilion at Brighton, we are delighted to unveil an announcement of utmost grandeur and sophistication! As whispers of intrigue flutter through the opulent halls of our beloved Royal Pavilion, we are thrilled to introduce a venture befitting its regal splendour. Behold, the unveiling of our very own brand licensing programme, a wondrous endeavour poised to enrapture hearts and minds across the realm!
We invite you to immerse yourselves in a world of unparalleled elegance and refinement. From the resplendent architecture to the sumptuous interiors, every facet of the Royal Pavilion embodies the epitome of grace and luxury. And now, through our exclusive licensing programme, we extend the allure of our majestic estate to connoisseurs far and wide.
Prepare to be enchanted as our esteemed partners breathe life into an exquisite array of merchandise, inspired by the enchanting allure of the Royal Pavilion, each creation promises to evoke the timeless charm and opulence of our cherished abode.
As dusk descends upon the glistening domes of the Royal Pavilion, let us raise a toast to this magnificent union of heritage and innovation. Join us in celebrating the dawn of a new era, where the legacy of the Royal Pavilion transcends the confines of time and space, captivating the hearts of generations yet to come.
Originally a simple house that George, Prince of Wales, rented when he first began visiting Brighton in 1783, it was transformed into an extraordinary party palace, where elaborate banquets, musical performances, games and dancing erupted in the ornately decorated rooms. Instantly recognisable outside from its domes and minarets, the interiors astound with fantastic designs, extravagant decoration, exotic splendours, fabulous beasts, tall palm trees and beautiful floral creations.
The Regency period fascinates – Netflix’s steamy ‘Bridgerton’ was watched by 63 million viewers and in the UK alone 5.3 million watched Jane Austen’s ‘Sanditon’, both set in Regency England. The ‘Bridgerton effect’ has recently seen a spike in the interest in Regency jewellery, fashion, furniture and design. ‘Chinoiserie’ style has seen a boom in popularity.
The Royal Pavilion at Brighton is now available as a licensed property with a lookbook of curated designs, a vibrant history and an archive of sumptuous wallpapers and textiles. Charlie McKenzie, Head of Income Development, says “We are delighted to be able to bring the colour, luxury and joy of The Royal Pavilion to the licensing world. Created by the finest craftsmen of the day, the glorious designs and spectacular royal vision will be suitable for many products such as gifts, textiles, stationery and home décor’
To learn about The Royal Pavilion’s authentic Regency assets contact:
Gwyneth Campling gwyneth.campling@rpmt.org.uk or Anne Buky anne.buky@rpmt.org.uk
