The Thelwell Estate 2023 update and glimpses of what’s to come in 2024!

An update on the year ahead, from the Thelwell Team!

The 2023 centenary year that started in May 2023 has been busy so far for The Thelwell Estate team. We have not only reminisced with familiar friends but also introduced Norman’s art to new audiences, via exhibitions, talks, extensive press coverage, plus some fresh collaborations including some new hairy pony ambassadors!

Our Thelwell stockists have had a great year; we’ve seen sales of several of the iconic galloping pony and rider, bronze garden sculptures from Robert James.

Other new products to celebrate the centenary were launched by Hy Equestrian, Countryside Greetings and FabDabDo. We also welcomed new editions of much-loved books, Penelope Rides Again and The Effluent Society. 2024 will see an exciting collection of bedlinen coming from Noveltex, plus our first foray into Thelwell wallpaper!

We were delighted to have the opportunity to sponsor not one, but two stables in our inaugural year supporting the Shetland Pony Grand National. Our teams at Cherhill Shetlands and Nigel Twiston-Davies did an excellent job of representing Thelwell at the home of ‘hairy pony’ racing and all for a very good cause, the Bob Champion Cancer Trust.

Norman’s witty and captivating art has certainly been on the move, with exhibitions in Hampshire, Gloucester, London and currently at the Living Horse Museum in Amsterdam until 7 February.

Over the last 8 months we’ve enjoyed fantastic regional and national PR print and digital coverage for Norman’s hundredth year, from The Field magazine, to Hampshire Life and Horse & Hound. Coming up in 2024, we’re at the heart of The Pony Club’s recently launched 2023-24 Art Competition, with David and Penny both acting as Judges on the panel, the winners to be revealed at The Royal Windsor Horse Show in May. To find out more click here. Keep your eyes peeled for more product news.