Thumbs Up! Signs with Care Bears
Thumbs Up!, part of the Santok Group, has announced its licensing agreement with Cloudco Entertainment for the iconic Care Bears brand. Facilitated by Cloudco Entertainment’s agent, Bulldog Licensing, this partnership sets the stage for an exciting range of innovative products to hit the market in 2025, including a groundbreaking product that is set to redefine the toy space.
Beloved worldwide for their vibrant personalities and heartfelt messaging, the Care Bears will inspire a new wave of creativity and fun as Thumbs Up! brings the magic of these timeless characters to fresh and imaginative product designs. With a proven history of designing and delivering unique and trendsetting consumer products, Thumbs Up! is eager to breathe new life into the brand while honoring its rich legacy.
Tanya Dervish, Head of Licensing at Thumbs Up!, shared her enthusiasm:
“We are absolutely delighted to collaborate with Cloudco Entertainment and Bulldog Licensing on such an iconic brand. The Care Bears have brought joy to millions across generations, and we’re excited to introduce innovative products that will captivate both loyal fans and a new audience. 2025 will be a milestone year as we bring to market what we believe will be a game-changing product in the toy industry. We can’t wait to unveil what we have been working on!”
Henri Salameh, SVP, Global Commercial and Marketing Director at Santok Group, added:
“This partnership represents a pivotal moment for the Santok Group and Thumbs Up!. The Care Bears’ enduring appeal aligns perfectly with our mission to create products that resonate on a global scale. Our teams are passionate about innovation, and with this license, we’re set to deliver something extraordinary. This is more than a business deal; it’s an opportunity to contribute to a brand that continues to inspire positivity and connection worldwide.”
The upcoming product range will debut in 2025, promising to combine Thumbs Up!’s expertise in design and innovation with the Care Bears’ timeless charm. Fans and retailers alike can expect a series of announcements and previews as launch dates draw closer.
About Thumbs Up! – Thumbs Up!, part of the Santok Group, is a leading design and innovation company specializing in licensed and original consumer products. With a commitment to creativity and quality, Thumbs Up! has become a trusted partner for some of the world’s most iconic brands.
About Cloudco Entertainment – Cloudco Entertainment (formerly American Greetings Entertainment) is a family and children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment creates, develops, and produces multi-platform entertainment franchises across all media channels and creates a wide-range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.
About Bulldog Licensing – Bulldog Licensing is a leading licensing agency representing world-class brands across multiple categories. Known for its expertise in brand strategy and partnerships, Bulldog Licensing connects licensors with innovative partners like Thumbs Up!.
