Tiny Tina’s Wonderlands Debut Licensing Partners Unveiled
Gearbox Entertainment and 2K have highlighted their debut consumer products program supporting the upcoming early 2022 release of their recently revealed title, Tiny Tina’s Wonderlands. Gearbox Entertainment and 2K engaged Retail Monster to lead the global retail and consumer products strategy.
Just as Tiny Tina’s Wonderlands boasts legendary celebrity voice talent, the licensing group has onboarded a host of strategically-chosen, best-in-class debut partners across toys, collectibles, apparel, accessories, home goods, publishing, and subscription boxes; the group is also exploring complementary categories and new partners to be announced soon.
“We are thrilled to announce our strongest roster of partners for a new IP in Gearbox history,” noted Sean Haran, Chief Business Officer at Gearbox Entertainment. “Expanding Gearbox’s IP outside of videogames has been an exciting and rewarding frontier. With this fresh take on fantasy, we are pursuing ancillary partnerships that reflect our confidence in the broad appeal of this new title.”
Debut partners include:
- Mighty Jaxx: Global stylized collectibles
- Bioworld Merchandising: Apparel and home accessories
- Dark Horse Comics
- Funko: Pop! vinyl
- LootCrate: Dedicated “Tiny Tina’s Wonderlands Crate” and inclusion in gaming crates
“Tiny Tina’s Wonderlands is an exciting new world to play within, mixing high fantasy adventure with co-op, looting, and a sense of humor that will be familiar to fans of Borderlands. Most importantly, it has a big sense of fun. We hope to bring that fun and adventure to life through the products our partners create,” said Erica Hollinshead Stead, Director of Licensing, Gearbox Entertainment.
