TOEI CELEBRATES

Toei Animation is proud to announce that Monkey D. Luffy is preparing to arrive in Europe to properly celebrate his birthday on Sunday, May 5th.

On this occasion, gigantic inflatables will be deployed simultaneously in a number of European cities including Pizaa Gae Aulenti, Milan, Alexa Mall in Berlin, CC Principe Pio in Madrid, Hotel de la Marine in Paris and Outernet in London.

A Toei representative of Toei Animation Europe will be welcoming each balloon.

There will be many exclusive surprises to discover in each city, such as a pop-up store in Milan, an immersive video experience in London, a highly symbolic location in Paris and many goodies to find in Berlin and Madrid.

Fans can take their best selfie on May 5 and send it to www.luffybirthday2024.com or using the hashtag #LuffyBirthday2024 on Instagram! They will find their photo on the website alongside many other One Piece fans across Europe. Those who cannot be present will also be able to follow the celebration simultaneously in the different countries on www.luffybirthday2024.com. 

One Piece has become a global phenomenon over the years, including more than 510 million manga sold worldwide and 108 volumes published since 1997. One Piece holds the Guinness World Record for the most copies published of a single book series written by a single author.

One Piece celebrates its 25th anniversary this year – a total of 1100 episodes since 1999.

The series won the “Best Sequel” award at the Crunchyroll Anime Awards 2023 and numerous collaborations with brands from around the world: Burger King, Puma, Monnaie de Paris, Havaianas, Célio, Vans, Seiko, Lush…