Trolls Consumer Products Launch Ahead of New Movie
Universal Products & Experiences (UP&E) proves that all that glitters is Trolls as partners from across the globe band together for the launch of new consumer products in celebration of the newest chapter in DreamWorks Animation’s blockbuster musical franchise, Trolls Band Together.
DreamWorks Animation’s Trolls Band Together premieres in cinemas worldwide from 20th October 2023 supported by a multi-category licensing programme that is set to sparkle at retail this holiday season and beyond.
PUMA, one of the world’s leading sports brands, is the latest partner to join the technicolour line-up with the exclusive PUMA x Trolls collection of footwear, apparel and accessories set to launch in early 2024.
A clear demonstration of the appeal of Trolls as a perennial entertainment franchise with strong lifestyle credentials and huge cross-generational appeal, PUMA adds to the multi-category, best-in-class licensing effort. The toy category is headlined by new global master toy partner Mattel bolstered by Moose Toys who are on who are launching the first-ever line of Trolls collectibles. Tonies are bringing Trolls to life through interactive storytelling alongside traditional publishing from Random House Children’s Books. Gamers will have the opportunity to extend the movie experience to their console’s small screen with the all-new DreamWorks Trolls Remix Rescue! Game from GameMill Entertainment and fashionistas will get their style-fix through global and local partners with Primark, Claires Accessories with multiple local retail activations across EMEA with Undiz in France and more.
