TSBA Group secure adidas and Arsenal collaboration with Transport for London
adidas and Arsenal have created a pre-match range in collaboration with TfL. The pack includes an all over print of the seat moquette design used on London’s Piccadilly line
Arsenal is the only football club to have a station named after it, following its change from Gillespie Road in 1932
The collection is inspired by the seat pattern or “moquette” which appears on the Piccadilly line trains that run through Arsenal Tube station and the bold and disruptive all over print is seen on the prematch jersey and warm top, which the players will wear to warm up in ahead of games between now and the end of the season.
There are five pieces in the range which also includes a youth jersey – matching the adult shirts – as well as a reversible padded vest and pant – both of which have navy base colour, and subtle Arsenal tube station sign off.
Warren Macdonald, Area Manager of Arsenal station on the Piccadilly line, said: “It’s fantastic that adidas and Arsenal have teamed up with Transport for London for this new pre-match range which reflects the story of Arsenal Tube station and the Piccadilly line moquette.
“Arsenal station has had a deep relationship with the football club for almost 90 years and there is nothing quite like the atmosphere and excitement on a match day. I look forward to seeing fans passing through the station wearing this eye-catching new pre-match range on their way to and from the stadium.”
As part of the campaign, adidas has also teamed up with London-based artist and Arsenal fan Reuben Dangoor to create and design a special, limited-edition Oyster card.
Consumers can have the chance of claiming the card, which is pre-loaded with £15, by purchasing an article in the range via the adidas app. There is also a chance to win one via a first-come-first-served free to enter opportunity to adidas Creator Club members.
Reuben Dangoor, artist and Arsenal fan, said: “Arsenal is the only football club to have a tube stop named after it. Originally known as Gillespie Road, it was renamed in 1932, as the stop ran close to the former ground; Highbury. The Finsbury Park stop is also the most frequently used by match day fans travelling to The Emirates Stadium.
“To celebrate this link, I wanted to depict the old and new stations – from 1932 to 2022 and I’m hoping fans really like the product range and the Oyster card I’ve created.”
The pre-match jersey will be first seen on the men’s team in tonight’s clash between Arsenal and Liverpool in the Carabao Cup semi-final second leg at The Emirates.
