Unisnacks International, Cloudco Entertainment and Born to License Team for Care Bears
Unisnacks, one stop distributor for global food in the UK, is launching Care Bears’ first ever UK beverage range. Unisnacks is the leading distributor for many global brands and the licensing partnership with Cloudco Entertainment is a pivotal milestone with the launch of Care Bears Kato fruit-based beverages range.
The range was showcased for the first time in this month at the BBC Good Food Show Winter in Birmingham with product set for sale across the UK from January onwards.
Kato, the number one fruit juice beverage brand in Thailand, is a refreshing and tropical beverage that combines the natural flavour of fruit with the chewy texture of nata de coco. The range will include seven different flavours (strawberry, lychee, orange, mango, melon, peach, watermelon), with each flavour being carefully matched to a different Care Bear.
Care Bears was the perfect match for Kato, given the IP’s multigenerational awareness, evergreen appeal and huge popularity in the UK and worldwide. Given the variety of Care Bears characters, there is also a strong collectable factor which will encourage consumers to try all the different Kato flavours.
The licensing process has been managed by the team at Born to License on behalf of Unisnacks. Born to License was responsible for identifying the most suitable license, negotiating the licensing terms, managing the approval process, and looking after all other licensing aspects.
Hyder Haniffa, CEO of Unisnacks, comments, “Since the launch of Unisnacks, we have provided our customers with global brands which created excitement and market disruption. We are delighted that this is the first beverage launch of Care Bears which was made possible by great partnerships. The Care Bears Kato range is well crafted to tickle the taste buds of our audience and will be a must-have for all Care Bears fans.”
David Born, Founder and CEO of Born to License, comments, “We’re thrilled to see the exciting Care Bears Kato range come together, which will no doubt be well received across the UK!”
New flavours are already in the pipeline with further additions to be announced.
