USPS Launches New Animated Series Based on 1960’s Character, Mr. ZIP

The United States Postal Service and Moonbug Entertainment, a part of Candle Media, with the support of IPG Mediabrands’ TRAVERSE32, today announced “Mail with Mr. ZIP” — an original animated series for preschoolers based on the USPS character Mr. ZIP. 

Premiering on YouTube February X, 2025, “Mail with Mr. ZIP” will follow Mr. ZIP and a new group of USPS pals as they embark on two-minute adventures each week throughout the year. 

But before Mr. ZIP officially “stamps” his presence on YouTube, viewers will get an exciting sneak peek of him TODAY in a special episode of the Moonbug hit show, “Blippi.” Loyal fans of “Blippi” may recognize Mr. ZIP from his brief appearance in a November crossover episode about the Postal Service, which garnered more than 1 million views.

Originally created in the 1960s by the U.S. Post Office Department, a precursor to USPS, Mr. ZIP encouraged the public to use the ZIP Code, then-new number system for U.S. Mail. Reliable, efficient and community-oriented, Mr. ZIP quickly became synonymous with USPS and grew into a recognizable pop culture figure with regular television and comic book appearances of his own. 

Mr. ZIP’s new companions consist of B. Franklin, the inventive and wise USPS eagle, and Farley, the thoughtful, and always ready USPS collection box. Throughout the series, the pals will embark on a range of exciting adventures designed to entertain and create teachable moments for young viewers about the importance of mail connecting our communities, as well as acting with kindness and demonstrating good citizenship.

“We have updated Mr. ZIP to give him new adventures and new friends appealing to younger fans,” said Sheila Holman, USPS marketing vice president. “We’re excited for him to inspire a new generation through this animated series, sparking a love for USPS and the joy of mail.”

USPS Licensing is entering the entertainment space through this new show by connecting the brand with younger audiences. This new collaboration builds on the Postal Service’s recent successes in licensing the character for a line of interactive children’s books and plush toys. 

“Mail with Mr. ZIP” will make its world series premiere in February 2025 and will feature 48 weekly episodes during the show’s first season. Moonbug, the global entertainment company behind blockbuster kids’ brands such as “Cocomelon” and “Blippi,” wrote and animated the series while building the vibrant world of Mr. ZIP and his friends. The company will also compose 24 original songs for “Mail with Mr. ZIP” so preschoolers can join in on the fun and sing along. Each new episode will debut on Mr. ZIP’s dedicated YouTube page and then will remain continuously available to stream on demand. 

“We’re excited to reintroduce Mr. ZIP to a whole new generation of kids in collaboration with the USPS, said Kirsten McAuliffe, Head of Sales for North America at Moonbug Entertainment. “Mr. ZIP isn’t your average mail carrier—he’s a beloved community helper, always ready to lend a hand to those in need. Compassion, empathy, and resilience are at the heart of everything we do at Moonbug, so we’re proud to see Mr. ZIP and his friends inspire families with those same values.”

Parents and children who wish to learn more about Mr. ZIP are encouraged to read and explore his new line of interactive children’s books — available everywhere books are sold — and his new collectible plush dolls.