“ViViCat: Miles Purr Hour” Unveiled by China Bridge Content in Partnership with Beijing Miaow’s House, Tencent Video, and GZ Art-land
China’s Beijing Miaow’s House, Tencent Video and GZ Art-landare partnering with New York’s China Bridge Content to develop ViViCat: Miles Purr Hour (52×7′), a new CGI animated comedy for teens and young adults based on the hit short form series The Daily Life of ViViCat. China Bridge Content will be giving global buyers and toy companies a preview of the new series during MIP Jr. and MIPCOM.
The Daily Life of ViViCat (200 x 2:00), whichpremiered on Tencent Video in 2021, consistently ranks among the top three in its category on Tencent Video. It has accumulated over 3 billion plays and reached more than 55 million viewers. The second season, also 200 x 2:00, is currently in production and will be completed and streamed on Tencent Video by Q2 2025.
ViViCat: Miles Purr Hour was created by ViViCat brand founder, Robin GuoBin (Lead Director of Pet Hotel, Fuwa’s Olympic Journey, Cosmicrew), and developed by China Bridge Content Founder & President Josh Selig (Wonder Pets, Small Potatoes, The Dog & Pony Show). A multiple Emmy Award-winning creator, Selig has a proven record of bringing Chinese projects (Super Wings, P. King Duckling) to the international market and turning them into leading global franchises.
ViViCat: Miles Purr Hour features ViViCat travelling the world on his trusty motorcycle searching for the meaning of life. Or snacks. Whichever comes first. Invariably, his motorcycle runs out of gas, leaving ViViCat stranded in a new city or town. In Tokyo, he has to earn gas money by working as a mascot at a local Sushi Bar. And in Texas, ViViCat is recruited by none other than Feline Musk for the first-ever cat walk in space. Many of the places ViViCat visits will be animated in wholly different animation styles, ranging from anime, to stop-motion and hand drawn 2D. This innovative multi-media visual approach gives ViViCat: Miles Purr Hour a truly distinctive look. The stories are told entirely without words using physical comedy with a World Music score.
ViViCat is already a leading licensing and consumer products brand with multiple Chinese and international partners. In 2019, ViViCat’s rightsholders signed a global partnership with PopMart for multiple lines of ViViCat figurines and blind boxes which are currently available online and in PopMart stores around the world. In China, ViViCat has launched partnerships with Starbucks, Lawson, Volkswagen and other leading brands. ViViCat has also been featured in major outdoor exhibitions in Beijing, Shanghai, Guangzhou, Xi’an and other cities. ViViCat appeared in a cameo in the popular 2022 feature film Big Head Son and Little Head Father which was produced by CCTV Animation Group. ViViCat’s creator, Robin GuoBin, appears frequently in the international press, licensing events and in interviews on broadcast media where he’s become a beloved fan favorite.
“ViViCat has had a few tremendous years of growth in Asia and we’re delighted to now be working with Josh Selig and his team at China Bridge Content to bring our newest series, ViViCat: Miles Purr Hour, to best-in-class partners around the world.” said Robin GuoBin, Beijing Miaow’s House.
“I’ve followed ViViCat’s meteoric rise for over five years now and I’m thrilled to be joining this exceptionally talented and hardworking team to help bring ViViCat: Miles Purr Hour to the international market at MIP Jr. and MIPCOM. I am quite certain that ViViCat is destined to become a major global franchise,” said Josh Selig, Founder and President of China Bridge Content.
