V&M International Management and Phat Kandi kick off Benelux by signing Erve Europe.

Phat Kandi, created by Mel Williams, has partnered up with V&M International Management for the Benelux territory. Joining their tribe which includes EASIA’s Empire Multimedia Corp, Iberia’s Mondo TV Group and Brand Licensing Studio Di Ambra Farioli for the Italian territory. V&M International Management currently represents the brands of Fiep Amsterdam in the Benelux.

Marijn Veraart from V&M International Management said: “I am genuinely excited to have been chosen by Phat Kandi to exclusively represent their brand in the Benelux. Phat Kandi is a diverse, bitter x sweet character brand that champions individuality. Phat Kandi inspires people to be different. I am looking forward to work with the creative assets and bring fun and freedom of expression through the characters and products, regardless of age, gender or social backgrounds”.

“Marijn has an incredible drive and vision, which made this kick off an absolute blast!” says Mel Williams, creative Director of Kandi Co Creations. “Landing Erve Europe as our dedicated partner in fashion and accessories for the Benelux was on our Wishlist. To start off with that is just amazing”.

Erve Europe has dedicated itself to a range of daywear, nightwear and accessories as a start and will be expanding in phases. Including but not limited to; sweatshirts, t-shirts, tops, sweats, pyjama’s, gowns, masks and much more is expected to hit stores throughout 2021/2022.

Phat Kandi is a bold statement brand with a Japanese, edgy twist and lends itself perfectly across consumer products in categories such as fashion, personal care, stationary, and digital.