Well Suited! Savile Row London Expanding with The Brand Liaison
The Savile Row London company is proud to announce that they have selected The Brand Liaison to expand its worldwide licensing program in North America. Building on the current success of the brand in the USA, The Brand Liaison will be licensing the quintessential British menswear brand to additional products and a multi-tier distribution strategy with an emphasis on high volume opportunities such as clubs, off-price channels, department stores and all menswear specialty chains including big and tall sizes.
“We looked at many agencies before selecting The Brand Liaison” Explained Jeffrey Doltis, the CEO of Savile Row London. “But once we started to speak about specific opportunities and their vision for the brand in US, it was an easy decision. Their passion, professionalism, and experience with fashion brands is unparalleled.”
Internationally renowned since 1938, Savile Row London is a third-generation family company that has become uniquely associated with fine tailored menswear for over 85 years. “We are honored to represent the Savile Row London brand.” Stated Steven Heller, President of The Brand Liaison. “The brand is well known for its better quality around the world and already has established a strong menswear business in the US in many of the channels that the licensees are looking for, including better departments stores and off-price channels. There are significant opportunities to expand the product offerings in men’s apparel and accessories.”
The Savile Row Company has a history and expertise in designing and manufacturing clothing supported by an established team in the UK and overseas. As part of its expanded product matrix, The Brand Liaison will rely on the European design and products already developed to bring to US licensees in categories such as casual knits, loungewear and sleepwear, outerwear, footwear and accessories and gift products.
As part of a multi-tier distribution strategy, The Brand Liaison will ensure that its partners continue to cater to the department stores and off price channels, as well as channels such Club, menswear specialty chains including big and tall sizes and expanded e-commerce business.
In addition to marketing support and branding direction, Licensees will be have access to comprehensive UK based design services, the latest technical innovations in menswear and worldwide quality control teams.
