WildBrain and Spin Master to Grow Partnership
WildBrain CPLG is expanding its relationship with Spin Master to represent fantasy-adventure children’s franchise Unicorn Academy and the iconic Rubik’s brand in the UK and Eire. WildBrain CPLG has also signed a range of new consumer products licensing deals for Unicorn Academy across Europe under its existing representation agreement. The news follows WildBrain CPLG’s recent announcement of global representation for Spin Master’s hit preschool franchise Vida the Vet™.
Meike de Vaere, SVP Partnerships and Business Development, WildBrain CPLG, said: “Unicorn Academy continues to enchant audiences globally, with new content coming to Netflix in 2025, plus multiple new international broadcasters. Adding the UK and Eire to our Unicorn Academy and Rubik’s brand representation marks another exciting milestone in our successful collaboration with Spin Master. We’re energized to continue building a strong line-up of consumer products to engage and inspire fans everywhere.”
WildBrain CPLG now handles licensing rights for Unicorn Academy in the UK & Eire, Nordics, Iberia, Italy, Benelux, CEE, MENA, and Asia Pacific (excluding Australia, New Zealand); and for the Rubik’s brand in the UK and Eire, Europe (excluding France, Benelux and Switzerland), MENA, and APAC including China and Korea (excluding Japan, Australia, New Zealand).
Unicorn Academy Grows across Europe
The growing popularity of Unicorn Academy across Europe is highlighted by multiple new consumer products licensing partners signed by WildBrain CPLG, with products launching in 2025, including multi-territory deals with Panini for publishing in Europe as well as collectibles worldwide; Egmont for books and magazine publishing; Stor for homewares; and Dolci Preziosi for food and beverage.
In Benelux, Vadobag has come on board for bags and accessories, Canenco for health and beauty and arts and crafts, Grafix B.V. for arts and crafts, and Van de Erve for apparel and accessories. United Essentials will develop apparel and accessories for both Benelux and Iberia, while Safta and CYP Brands will introduce apparel and accessories in Iberia.
In Italy, Dino Bikes will launch children’s bikes, and Coriex will unveil fashion accessories, including backpacks and bags. In the Nordics, Euromic is on board for stationery and back to school products, while Skybrands will create apparel and accessories.
The expanded representation for Unicorn Academy and the Rubik’s brand builds on WildBrain CPLG’s exciting slate of Spin Master brands, including Vida the Vet in the UK and Eire, Europe (excluding France), Central and Eastern Europe (CEE), Middle East and Africa (MENA), and Asia-Pacific (APAC) including China, Japan, and Korea (excluding Australia, New Zealand). WildBrain CPLG also handles licensing rights for Spin Master’s leading fingerboard brand, Tech Deck™, in Europe, MENA, and APAC including China, Japan, Korea (excluding Australia, New Zealand).
