WildBrain CPLG scores new deals for emoji in EMEA

WildBrain CPLG, has signed a wave of new deals for emoji – The Iconic Brand in EMEA.

Brokered on behalf of the emoji company, the licensee agreements in Europe include: Nestlé España S.A in Spain; Clementoni in Italy; and a renewal in France with leading postal service La Poste for a second humorous stamp collection featuring some of the most popular emoji icons, in addition to 60 digital stamps which are available to print or collect until the end of 2020.

In the Middle East, new partners joining the emoji licensing programme include: Sun Ce for back-to-school products; Trucare for home and accessories; One2One for shopping mall events; and Riva for a direct-to-retail range covering women’s and children’s apparel and accessories. Additionally, Spurt South Africa is developing swim caps for the South African market.

Pau Pascual, VP Southern Europe and Managing Director Iberia and MENA at WildBrain CPLG, said: “With emoji brand icons being instantly relatable and understandable in every language, the emoji® brand has become an intrinsic part of our daily lives all over the world. These partnerships offer consumers in EMEA exciting new ways to engage with the brand.”