WildBrain CPLG secures deal for Charlotte Posner with Never Fully Dressed
The Never Fully Dressed x Charlotte Posner summer collection features Charlotte Posner’s hand drawn illustrations, such as eye-catching peace and love signs, across Never Fully Dressed’s classic satin style dresses, a wrap top, iconic Jaspre skirt and an organic t-shirt.
The Never Fully Dressed x Charlotte Posner summer collection features Charlotte Posner’s hand drawn illustrations, such as eye-catching peace and love signs, across Never Fully Dressed’s classic satin style dresses, a wrap top, iconic Jaspre skirt and an organic t-shirt.
Jennifer Gould, Brand and Retail Manager at WildBrain CPLG, said: “With their use of vibrant colours and versatile styles, Never Fully Dressed is the ideal partner to kick-off our design-led licensing programme for Charlotte Posner. The collection perfectly utilises Charlotte’s unique artwork and has resulted in a wonderful and timeless range.”
Lucy Aylen, Founder of Never Fully Dressed, said: “The Never Fully Dressed x Charlotte Posner collaboration was born in 2020, a year where we were in some lights starved of creativity, fashion and fun. Charlotte’s fun prints offer escapism featuring extravagant, glamorous scenes showcased through her beautiful art. We hope our customers can live through the prints whilst feeling fabulous and fun when wearing.”
Charlotte Posner added: “Using my colour palette and some playful details, I’ve enjoyed watching this collection come to life – it’s been fabulous!’
Charlotte Posner’s style and popularity exploded onto the public scene in 2014 when she was featured as part of the Royal Academy Summer Exhibition and was profiled on the BBC’s The Culture Show. Charlotte’s undaunted creative approach shows extraordinary versatility and she has collaborated with some of the world’s leading luxury brands and retailers, including Brown Thomas, Louis Vuitton, Nicholas Kirkwood, Crème de la Mer, London Fashion Week, and Japanese cosmetics brand Shiseido.
Never Fully Dressed grew from a range of customised clothing the company’s founder, Lucy Aylen, sampled from her parents’ attic to sell at Portobello Road and Spitalfields markets, and soon developed into a successful online business with a permanent store in the brand’s native Essex. The brand looks to promote positive dressing by showcasing multi-wears, styling tips and innovative fashion designs to its highly engaged social community. Never Fully Dressed is also aiming to improve its sustainably journey starting with its preloved platform, as well as a Depop profile selling samples and recycled items to encourage a longer clothing lifecycle.
The deal was brokered by WildBrain CPLG’s UK team on behalf of Charlotte Posner.
