WildBrain Expands Spin Master Relationship with Global Representation of Vida the Vet

WildBrain CPLG is expanding its relationship with Spin Master to include global representation of hit preschool franchise Vida the Vet in UK and Eire, Europe (excluding France), Central and Eastern Europe (CEE), Middle East and Africa (MENA) and Asia-Pacific (APAC) including China, Japan and Korea (excluding Australia and New Zealand).

WildBrain CPLG’s consumer products programme will target multiple categories including apparel, accessories, homewares, back-to-school, gifting, partyware and food & beverage. The extensive program will launch in 2025 in the UK and roll out to further territories in 2026 and beyond.

Enjoyed internationally by fans on such platforms as CBeebies, Netflix, and Treehouse, Vida the Vet follows ten-year-old Vida, an animal doctor who nurtures the woodland creatures who live outside her home. Whether there’s a fox with a sprained paw, a turtle with an itchy toe or a tiger with an aching tooth, Vida is the vet for the job. With quick thinking, a doctor’s intuition and the help of her closest friends, Vida helps the adorable animals and makes sure they get the care they need.

Expanding Spin Master representation portfolio

The expanded relationship with Spin Master also includes representation of popular brands Rubik’s and Tech Deck across multiple territories. WildBrain CPLG will represent Rubik’s in Europe (excluding UK, France, Benelux and Switzerland), MENA and APAC including China and Korea (excluding Japan, Australia, New Zealand). For Tech Deck, WildBrain CPLG will handle licensing rights for Europe, MENA and APAC including China, Japan, Korea (excluding Australia, New Zealand).

In a further deepening of the relationship, Spin Master has also extended territory rights handled by WildBrain CPLG for fantasy-adventure children’s franchise Unicorn Academy to CEE, MENA and Asia Pacific (excluding Australia/New Zealand) building on WildBrain CPLG’s current representation in the Nordics, Iberia, Italy and Benelux.  

Meike de Vaere, SVP Partnerships & Business Development, WildBrain CPLG, said: “Vida the Vet is a fantastic addition to our growing slate of Spin Master brands, and we see considerable potential for this captivating preschool series across key product categories. Spin Master has deep experience creating award-winning content and engaging stories that resonate with kids and families, and we’re excited to bring new products and experiences to fans across the globe. With our growing capabilities in APAC and China, we’re especially looking forward to working with Spin Master to further extend their brands into these dynamic markets.”