Wyncor Appoints Former MGA Entertainment Executive Fatima Chafai Isorce as Vice President, Global Marketing
Wyncor, the recently established global toy company committed to creating innovative and imaginative toys aligned with its intellectual properties and premium brands, has appointed former MGA Entertainment marketing executive Fatima Chafai Isorce to lead its global marketing efforts. Fatima will report to Julian Jacob, Wyncor’s CEO.
Fatima is responsible for the global marketing strategy and execution of the company’s range of innovative products that include the ultimate collectible, the Miraball™️, that features three “Little and Legendary” surprises; Magic ReClay™, the first toy compound that transforms from solid to fluid and back again at a water temperature that’s totally safe for playtime and ready to be molded into whatever young imaginations desire; and SwopPop (patent filed), a fashion-forward line of unique “minipop” bags that are fully customizable and interchangeable. Additional products include Mon Ami, a range of 9½-inch glossy and glittery-eyed animal plush; and Oozy Squeezy, a sensory surprise in five ranges.
Wyncor holds global rights from powerhouse companies Paramount, Hasbro, Miraculous Corp, and Emoji Company to manufacture and distributeselect products from the Wyncor line. Brands include Paramount’s Teenage Mutant Ninja Turtles and SpongeBob SquarePants, Spin Master’s PAW Patrol, Hasbro’s Peppa Pig, My Little Pony, Transformers, and Monopoly; Miraculous Corp’s Miraculous, and Emoji.
Wyncor’s diverse product lines are already having tremendous success at retail in 45+ countries at leading retail outlets including Target, Fred Meyer, Meijer and online at Amazon. The companydonates a percentage of global toy sales to Gustave Roussy, the leading comprehensive cancer center in Europe, for research against cancer.
In her new role, Fatima will develop and implement comprehensive global marketing strategies that align with the company’s overall business objectives, identifying growth opportunities and consumer trends. She will elevate the brand’s global presence through consistent and impactful messaging across all marketing channels and materials, and lead the creation, execution and optimization of multi-channel marketing campaigns including digital, social media, TV, print, and in-store promotions, collaborating with the creative team to produce engaging content that resonates with target audiences. She will also build and maintain strategic partnerships with key stakeholders including agencies, distributors, and retailers, as well as collaborate with licensing partners to expand audience reach.
“As a leading innovator in the toy industry dedicated to creating joy and inspiring imagination in children around the world, we are delighted to welcome Fatima to our team,” commented Julian Jacob. “As a strategic thinker with a deep understanding of international markets, consumer behavior, and brand management, she will play a pivotal role in driving our global growth, enhancing our market presence, and ensuring our products continue to captivate and delight children everywhere.”
“Joining this dynamic and innovative toy company is an exciting opportunity to contribute to a legacy of creativity and joy,” added Fatima. “I am eager to work alongside the talented team to inspire the imaginations of children and families around the world, continuing to deliver exceptional experiences and cherished memories for generations to come.”
Prior to joining Wyncor, Fatima served as a senior marketing executive at MGA Entertainment leading the marketing strategy for all the company’s brands including L.O.L Surprise, Bratz, Little Tikes, Rainbow High, Poopsie, and Na Na Na Surprise. She previously worked for over six years as Brand Manager at Chupa Chups managing the Chupa Chups and Mentos portfolio; and five years at Scotts Miracle-Gro as a Group Brand Manager.
