Xilam signs deal with Celio
Academy Award-nominated French animation studio Xilam Animation has secured a new partnership with French fashion retailer Celio, under which a new clothing collection featuring Xilam’s iconic animated brands – Oggy and the Cockroaches, Space Goofs and Ratz – will launch on 5 August 2024.
The collection includes t-shirts for adults and young adults and will be available online at celio.com and in over 360 celio stores across France. The collection’s designs feature characters from the three brands and capture the humorous essence and originality of these animated brands, by focusing on iconic character poses and on-trend colours. Additionally, the t-shirt designs include lyrics from the opening titles of the Ratz series, as well as a gaming-inspired design inviting fans to “choose their weapon” against Oggy and the Cockroaches.
In celebration of the collection’s launch, Xilam and celio will host a meet and greet fan event with the Oggy costume character at celio’s store on the Champs-Elysées on 22nd August. From 6th August, celio will host a contest on its X (formerly known as Twitter) account to give fans the chance to win t-shirts from the collection, alongside other surprises.
Chloé Menier, Brand Manager at Xilam Animation, said: “Oggy and the Cockroaches, Space Goofs and Ratz are some of our most beloved brands, with legacies that span multiple generations of fans. As we continue bringing fans new ways to celebrate and engage with their favourite characters, it’s fantastic to team up with celio and launch a fun-filled collection that perfectly taps into the kidult trend, while also encapsulating the comedy and uniqueness of these properties.”
