York drinks company joins forces with Marvel to celebrate The Avengers
The Potions Cauldron Group has announced it has launched new MARVEL Super Hero inspired drinks.
After bringing magic potions to Disney Cruise Line’s Haunted Mansion Parlour, The Potions Cauldron Group are assembling a range of MARVEL Super Hero inspired soft drinks to excite fans of the world’s highest-grossing Super Hero film franchise.
Shaking the bottle will activate the hero glow of Iron Man Reactor Red Fruits, Captain America Super-Soldier Blue Grape and Hulk Gamma Sour Lime – all delicious sugar free soft drinks.
Don’t worry if you are a fan of MARVEL’s Thor, Black Panther or Deadpool, as more collectible Super Hero inspired creations will be joining the roster throughout 2025 – followed by a Doctor Doom drink – ready for the launch of Avengers: Doomsday in 2026.
The drinks will be sold as single bottles for heroes on the go and in a 3-bottle gift box as the perfect treat for any MARVEL fan.
Ben Fry, Chief Enchantment Officer and Co-Founder, said ‘Everyone has a favourite Avenger and now you can have a favourite MARVEL inspired soft drink as well.’
‘With the growth of non-alcoholic beverages in market, we’re excited to launch these MARVEL inspired drinks that we’re sure will drive incremental category value across multiple segments and drinking occasions.’
Phil Pinder, Director of Wizardry and Co-Founder said, ‘Working with Disney on this has been a real pinch yourself moment and we don’t plan to stop here, so look out for more collaborations to come’.
The Potions Cauldron Group have worked with Speak Consulting over the past year on this project and Graham Speak added ‘IP can add real value if the proposition is right, and this is a perfect match up. It’s been great to see these Super Hero inspired products come to life – and we can’t wait to see what’s next!
The MARVEL inspired drinks will be available from April 1st 2025 and will be in HMV, Hamleys and heroic stores across the UK.
