Yoto partners with ABBA to release ABBA Gold: Greatest Hits
Yoto, the award-winning audio platform for children, has announced the release of the iconic ABBA Gold album as part of their ongoing partnership with Universal Music Group. This collaboration brings the incredible music of the Swedish superstars to a new generation of listeners aged three and up, through Yoto’s innovative screen-free audio players.
Originally released in 1992, ABBA Gold: Greatest Hits has become the best-selling ABBA album and one of the best-selling albums worldwide, with over 30 million copies sold. A musical voyage through the band’s biggest hits, the album brilliantly showcases the breadth and enduring appeal of their music. Remastered in 2022 to celebrate the album’s 30th anniversary, the Yoto edition comprises 19 tracks, including the toe-tapping classics ‘Waterloo’, ‘Thank You For The Music’ and ‘Mama Mia’, bringing the magic of ABBA to a new audience of young music lovers.
“Partnering with ABBA to bring their ABBA Gold album to our platform is a dream come true and we are incredibly excited to bring their timeless tunes to Yoto families,” said Dom Hodge, Yoto’s Head of Music and Sound. “This album is a feel-good masterpiece and ABBA has consistently been one of the most requested bands from our community. We can’t wait for parents to introduce their little ones to the unforgettable sounds of these incredible artists.”
Yoto’s partnership with Universal Music Group has opened doors to a treasure trove of iconic music, including Elton John’s Diamonds, the Spice Girls’ Greatest Hits and The Beatles’ Blue and Red albums, with ABBA Gold as the latest addition to this exciting lineup. Chart eligible since November 2024, Yoto cards are making waves in the album charts with sales contributing to climbing those coveted chart positions.
Sarah Boorman, General Manager of Youth Strategies at Universal Music UK, added: “ABBA’s unmistakable music makes it’s mark and gets people moving, quite literally, wherever it goes, so it’s a joyful moment knowing that a new generation of music fans is about to discover tracks such as Super Trouper and Waterloo – songs that have proven time and time again to get you hooked on a first listen, then listened to for decades. Bringing ABBA Gold to Yoto is an incredibly exciting moment in our partnership, one that is going from strength to strength.”
Yoto is a screen-free audio platform designed for children, offering a wide range of audiobooks, music, and educational content. With its innovative and intuitive card-based system, Yoto provides a safe and engaging way for kids to explore the world of sound.
