Yu-Gi-Oh! Infuses California Vibe in New Jewelry and Apparel Agreements

Konami Cross Media NY, Inc. will bring a Los Angeles vibe to new lines of Yu-Gi-Oh! merchandise in the jewelry and apparel categories.  Deals have been signed with King Ice and YoungLA, both Los Angeles-based companies with successful track records of working with top brands in pop culture to create original merchandise that fans adore.

The announcement was made recently by Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, which handles licensing for the popular Anime franchise outside of Asia.

King Ice, an industry leading tastemaker known for curating trends from hip-hop and streetwear culture in the jewelry and accessory business, will introduce an exclusive line of branded Yu-Gi-Oh!products and uniquely designed collections ranging from chains, pendants, bracelets and rings. King Ice remains the most influential street wear jewelry brand, having worked on many collabs with various brands such as Sonic the Hedgehog, Snoop Dogg, Notorius B.I.G. and Wu-Tang among others. Their products can be found in major retailers including: Zumiez, Urban Outfitters and hundreds of boutiques across the globe.

YoungLA, which started as a fitness brand and transitioned into a lifestyle clothing company that stands out for its unique approach to fitness and street-style fashion, has been tapped to develop several lifestyle collections, including Yu-Gi-Oh! T-Shirts, shorts, joggers, hoodies and fleeces.  Following the global pandemic, YoungLA has capitalized on the rise in lifestyle clothing especially among Gen Z. Their new Yu-GI-Oh! collection will target anime fans.

“Working with King Ice and YoungLA, provides the Yu-Gi-Oh! brand with new product categories that appeals to the Gen Z demographic, who are actively engaging with the IP,” said Coleman.  “For over a decade, King Ice has been the leading industry tastemaker in creating premium wearable art that bridges the gap between artist, culture and people while YoungLA are producing premium quality apparel at an affordable price and we believe our fans will welcome a chance to own these product lines ”