ZAG Announces First MIRACULOUS Game for Roblox
ZAG Games, the new games division launched in October 2020 by award-winning global independent animation studio ZAG, has announced a partnership with Israel-based start-up Toya to create its first game for the Roblox platform for the ZAG and ON kids & family (Mediawan Group) mega-hit, Miraculous – Tales of Ladybug & Cat Noir. The announcement was made by Julian Zag, Executive Vice President, Global Operations, ZAG, who spearheaded the new partnership together with Elinor Schops, the company’s newly installed VP of ZAG Games and Interactive Experiences.
Scheduled for release in April 2021, the new Miraculous Ladybug & Cat Noir adventure quest game from ZAG and Toya, a Roblox studio, will be the first to bring a TV series to the Roblox metaverse – a shared online experience where fans interact in 3D simulated virtual environments. Fans can expect to meet new characters, enter new environments, and engage with new villains, together with many more surprises. Zag and Toya are planning to engage with fans during this historic project through an inclusive global game development process that integrates their feedback on ideas and concepts design artwork before the game is officially released to the public.
“Miraculous Ladybug is a relatable heroine who sets up a positive, strong and rocking persona – with the ability to transform, figuratively and literally, the world she is living in. We believe that the Metaverse that Roblox has built is the ideal place to launch a game that celebrates girl empowerment and exploration, and we want to hand over to these girls (and boys of course) the power to advise how to play the game,” commented Schops. “In every sense, we plan for the game to be led by the community in order to make this into a community game—this is where fans will meet, and role play, in the Miraculous universe.
“Our partner Toya, with its female-led agenda, helps to transform the gaming experience for girls around the world, and we couldn’t have hoped for a better match of agendas and ideas,” continued Schops.
